Easily Accessible Contact Information
An easy route for customers to contact your business is key. If applicable, include your business phone number/email in the header, showcase detailed contact information in the footer, and have a contact page for visitors. Link to your social profiles aside the contact information.
It should be explicitly clear to all visitors how they should contact you. If a visitor has a question, you don’t want them to be searching around trying to find your phone number or email. Additionally, if you give users the option of contacting you through a form, make sure that you only require that they fill out the minimum number of necessary fields.
Having Blog
Maintaining a blog is essential for any startup business to stay relevant in its respective industry. Creating blog posts is beneficial for your customers and your site’s search engine optimization. Companies that published 16 or more blog posts a month received approximately 4.5 times more leads than companies that published 0-4 blog posts a month, according to a study. Thus, it is essential to publish fresh content frequently.
Clear Call-to-Action
A visitor has landed on the page, now keep them on your site. Use a call-to-action to direct customers down the conversion path. The call-to-action should be clearly identified and should be in multiple areas throughout the website. Ensure your website visitors understand what your startup has to offer and how to obtain it as soon as possible.
Entice customers with variations of your call-to-action with different colors and fonts that stand out from the rest of the homepage. Always be testing call-to-action buttons to see what works best for driving conversions.
User-Friendly and Mobile-Friendly
A clean website design and functionality are important for a startup website. Develop a succinct path to the different pages of your site. Site architecture and structure maintains the integrity of your site.
In addition to your site navigation, including a search box feature so customers can quickly locate the information they may need. Use visitor search box queries to improve site navigation, inspire blog post ideas, and create necessary pages on your site.
Your website must load quickly. For a speedy load time, enable compression to reduce the size of your CSS, HTML, optimize images, leverage browser caching, and reduce redirects. Page speed affects your search engine optimization and conversions on site.
Social Proof & Testimonials
Include this on your homepage to establish validity and credibility with visitors. Reviews and partnerships are trust signals for visitors.